In my Line Planning and Visual Communication class, I had to design a home line for the private label I had chosen Joe Fresh Kids for the Spring 2014 season. I decided to create a bed in the bag ensemble that includes a duvet cover, a sham, a flat sheet, a fitted sheet, and a pillowcase. Sold as separates I chose to create a bed skirt as well as a decorative pillow for added flare to the collection. The main purpose of this project was to design a print and a repeat of that print suitable to my target market to use in the home line and reference different sources of inspiration for my color, style, and texture choices.
